Monitor these Social Media Metrics to Measure ROI

As a social media marketer, you put a lot of effort into ad campaigns, generating leads, and spreading brand awareness. But at last, everything comes down to data. One of the critical factors to measure any campaign’s success is by looking at the final numbers.

But in social media marketing, merely numbers are not the deciding factor for it. Social media marketing demands a substantial amount of money, and the right kind of data helps you determine whether your investment is paying off or not?

In this article, we will mention some of the essential metrics you should measure to determine whether your social media strategy is working or not?

Number of followers

This is the first metric that you should pay attention to. As a social media marketer, it is expected from you that you should work on the number of followers. Determining how many followers have you gained is essential metrics to determine how many people have reached your social media profiles. You can look at the “follower growth rate” to know how much followers you have gained and lost.


 Impression means how much time your profile shows up in the user’s timeline. Impressions indicate how your brand is performing in terms of engagement on social media. Low impressions indicate low engagement. If you have low impressions, then you should re-work on your social media content. Your profile is not attracting people’s attention because the content is not working.


Reach means a new user is engaging with your content. It shows how engaging your content is. The better the reach is, the better your social media channel is performing in terms of engagement.


High engagement rates will prevent you from losing followers. A high number of followers does not mean high engagement. You can check your engagement with the help of the following metrics:

  • How many people are commenting, sharing, retweeting, and liking your content?
  • Check the click-through rate. It reflects how many people are clicking on your link after watching your post.
  • A high post engagement rate means your content is getting noticed by users.
  • How many “mentions” you have received on your profile determine the level of your brand’s awareness?

Sentiment Analysis

Sentiment Analysis will let you know how your audience feels about you. You can measure sentiment analysis by monitoring messages and the volume of relevant keywords. Sentiment analysis allows you to benchmark yourself against your competitor.


The volume metric helps you in identifying how many people are talking about your brand. You can measure the volume with the number of mentions. The volume metric helps you in analyzing your position against your competitor in your industry.

Monitor top influencers

Choosing the right kind of influencer can help you grow your audience and increase your brand’s reach. By monitoring people who mention and support your brand, you can motivate them to engage with your brand. While searching your top influencers, make sure to pay attention to those who have engaged following rather than big following.

Measure your response rate

Your customer service can be a great tool to measure your social media success. By monitoring your response rate, you will understand how efficiently you are managing reviews and complaints online. To improve your response rate, hiring a community manager can prove to be a great resource.

Analyze your social media channels

Social media strategy does not involve merely posting content on social media, but to drive maximum traffic to your website. Monitor the channels that are driving more traffic to your website and optimize them. You can take help from Google Analytics to track your traffic from different social media channels.

Conversion Rate

Every social media effort comes down to one objective: sales. The conversion rate is the most precise metric that reflects your ROI. You can track conversion from your paid campaigns to measure effective ROI from your paid campaigns.

Apart from conversions, you can also monitor important call-to-actions like how many people subscribed to your newsletter or how many people have downloaded your application.

Revenue by social media channels

This metric helps you in calculating the revenue amount from social media channels. You can calculate it with the help of Google Analytics by setting website goals per conversion and add an amount to each conversion.


Just by putting continuous efforts, you might not be able to achieve your social media objective. You need to consistently track and measure these important metrics to understand whether your marketing strategy is working or not? The key to a successful marketing strategy is to keep aligning with the necessary changes in your industry. What works today might not work tomorrow. So keep your marketing strategy flexible and alter it whenever required with the help of these metrics.

James Williams is a creative person who has been writing blogs and articles about cyber security. He writes about the latest updates regarding and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs and websites.

Source :- Monitor these Social Media Metrics to Measure ROI

Published by brownelon258

Elon is a efficient and effective content writer with proper data interpretation and had an experience of digital & software.    

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